Team 03:"The Problematic of Formulating a Marketing Strategy to Enhance the Competitiveness of Algerian Products"
Research Team Tasks and Activities:
A. General Objectives
* To provide scientific materials for researchers, postgraduate students, and researchers interested in economic forecasting.
* To equip economic institutions in Algeria with marketing policies and strategies that enable them to develop and thrive, and to achieve the competitive edge needed to face fierce competition both domestically and internationally.
* To assist economic institutions in adapting their products to consumer preferences and desires, and to raise their awareness of the importance of marketing their products nationally and internationally.
* To train institution staff in the fields of human resource management, marketing, distribution, and public relations, and to create a marketing forum for institutions operating in the province.
* To present some international experiences in marketing and export to institution staff in the province, to help them learn how to use modern marketing and promotion methods.
* To train institution staff on how to inspect, monitor, review, and audit product quality, and to promote the online marketing of their products.
*Developing a marketing strategy to promote the tourism product in the Wilaya of Guelma, and supporting hotels and thermal resorts to improve the quality of services offered in accordance with the region's nature.
*Identifying the strengths and weaknesses of the national product compared to competing foreign products, and identifying the opportunities and threats facing Algerian economic institutions.
*Exploring the most important strategic pillars for developing the competitiveness of Algerian national products to face competition in both domestic and international markets, especially since these institutions operate in a highly dynamic and complex marketing environment, which increases the degree of uncertainty. This makes continuous research and development of their competitive capabilities and the building of a sustainable competitive advantage a strategic and imperative necessity.
*Exploring the potential sources of competitive advantage that Algerian institutions can leverage in their respective sectors, and identifying the drivers of strategic advantage for each sector, whether in industry, agriculture, or services.
*Examining the strategic marketing practices employed by Algerian national institutions, and attempting to assist them in developing modern marketing strategies that allow them to enhance their competitiveness according to the modern principles and developments in strategic marketing, both as a concept and a practice.
*Assisting institutions in developing intellectual capital, of which marketing is a key component, through innovation, branding, and customer capital.
B. Scientific Foundations:
*Organizing conferences, seminars, and symposia on methods and strategies that make Algerian products more attractive.
*Supervising Master's, PhD, and habilitation students, supporting researchers, and providing them with new research methodologies.
*Engaging the university with its economic environment by training managers and executives of economic institutions in the field of marketing.
*Conducting field studies to diagnose the macro and micro environments of economic institutions.
*Conducting periodic field studies to assess customer satisfaction levels with the quality of Algerian products. Studying and analyzing the requirements and drivers for developing competitive advantage at the institutional and sectoral levels: industry, agriculture, and services.
*Defining the scientific and practical steps and methodology for developing a marketing strategy in line with developments in modern marketing and strategic thinking.
*Developing the capacity to identify and develop marketing opportunities and analyze the national and international marketing environment. *Training organizational staff on the fundamentals of modern strategic marketing: strategic analysis, market segmentation, targeting, and positioning;
*Training organizational staff on the modern scientific principles of building, developing, and managing brand capital;
*Training organizational staff on mastering customer relationship management techniques to develop customer capital;
*Training organizational staff on developing proactive, innovative marketing strategies.
-------------------------------------------------------------------------------------------------------------------------------------------------------------
Team Composition
Research Team Head:
Prof. Dr. Mounir Kherouf
Team Members:
Permanent Members:
- Mounir Kherouf
(Professor, University of May 8, 1945, Guelma). - Walid Hafaf
(Professor, University of May 8, 1945, Guelma). - Linda Fariha
(Professor, University of May 8, 1945, Guelma). - Nabil Brahmia
(Associate Professor A, University of May 8, 1945, Guelma). - Adel Agoun
(Associate Professor A, University of May 8, 1945, Guelma). - Asma Hadji
(Associate Professor B, University of May 8, 1945, Guelma). - Amna Assasla
(Associate Professor B, University of May 8, 1945, Guelma). - Wissam Amroune
(Associate Professor B, University of May 8, 1945, Guelma). - Asma Ferdas
(Associate Professor B, University of May 8, 1945, Guelma). - Hana Ramdani
(Associate Professor B, University of May 8, 1945, Guelma). - Ahlem Toualbia
(Assistant Professor A, University of May 8, 1945, Guelma).
Non-Permanent Members:
- Mohamed Zineddine Saadi
(PhD Student, University of May 8, 1945, Guelma). - Marwane Djahmi
(PhD Student, University of May 8, 1945, Guelma). - Hamza Bachir
(PhD Student, University of May 8, 1945, Guelma).
Non-Permanent Members (Who have defended their PhD thesis):
- Oussama Ghezlani
(PhD Student, University of May 8, 1945, Guelma). - Selma Saadaoui
(PhD Student, University of May 8, 1945, Guelma). - Assia Bougounes
(PhD Student, University of May 8, 1945, Guelma). - Ramzi Tebaibia
(PhD Student, University of May 8, 1945, Guelma).
